{"id":102313,"date":"2019-06-11T08:05:45","date_gmt":"2019-06-11T14:05:45","guid":{"rendered":"https:\/\/www.craftbeer.com\/?p=102313"},"modified":"2019-06-21T06:50:13","modified_gmt":"2019-06-21T12:50:13","slug":"trendy-rose-beers-reach-a-new-set-of-drinkers","status":"publish","type":"post","link":"https:\/\/www.craftbeer.com\/craft-beer-muses\/trendy-rose-beers-reach-a-new-set-of-drinkers","title":{"rendered":"Trendy Ros\u00e9 Beers Reach a New Set of Drinkers"},"content":{"rendered":"<p>Gold, amber, brown, black \u2013 and pink &#8211; or should we say ros\u00e9? The color of a beer generally gives you a clue as to its style. But ros\u00e9? Yes, brewers across the United States are adopting a shade of wine that has gone in and out of fashion since Ancient Greece. Pink is the new black, brown and gold when it comes to beer.<\/p>\n<style type=\"text\/css\"><!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--><\/style>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;[newsletter_signup_box]&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">[newsletter_signup_box]<\/span><\/p>\n<p>The wine world defines ros\u00e9 wine and cidermakers define ros\u00e9 ciders, but you won\u2019t find a definition for ros\u00e9 beer in any <a href=\"https:\/\/www.brewersassociation.org\/resources\/brewers-association-beer-style-guidelines\/\" target=\"_blank\" rel=\"noopener noreferrer\">Beer Style Guidelines<\/a>. While there\u2019s no standardized definition, I found that craft brewers are typically using the term \u201cros\u00e9 beer\u201d to refer to a color, not necessarily a flavor (some brewers of pink beers use the term and others don&#8217;t).<\/p>\n<p>Even without a clear cut definition, independent beer brewers recognize that these (typically) pink, often fruity beers, are an opportunity to introduce wine and cider drinkers to craft beer.<\/p>\n<h2>Ros\u00e9 Beers Captivate a New Audience<\/h2>\n<p><figure id=\"attachment_102367\" class=\"wp-caption alignleft \"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-102367\" src=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20190516085109\/Sour-Rose-Ale-Crooked-Stave.jpg\" alt=\"crooked stave sour rose beer\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20190516085109\/Sour-Rose-Ale-Crooked-Stave.jpg 1000w, https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20190516085109\/Sour-Rose-Ale-Crooked-Stave-768x768.jpg 768w, https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20190516085109\/Sour-Rose-Ale-Crooked-Stave-600x600.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-caption-text\">Crooked Stave Artisan Beer Project ferments its Sour Ros\u00e9 in oak barrels with raspberries and blueberries for color and flavor. (Crooked Stave)<\/figcaption><\/figure><\/p>\n<p>Innovative craft brewers over the last year or two have been coming up with these new pink \u201cros\u00e9\u201d concoctions. They make for great summertime drinking. Some of the ros\u00e9 beers take their inspiration from and even get mixed with wine or cider. If you find a pink beer, labeled ros\u00e9 or not, the color could come from a variety of sources: fruit, vegetable, flower or spice.<\/p>\n<p><a href=\"http:\/\/www.crookedstave.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Crooked Stave Artisan Beer Project<\/a> of Denver ferments its Sour Ros\u00e9 in oak barrels with raspberries and blueberries for color and flavor.<\/p>\n<p>\u201cIt\u2019s primarily fermented in an oak foeder, with our house mixed culture. Then a secondary fermentation on whole raspberries and blueberries,&#8221; explains Danny Oberle, Crooked Stave&#8217;s production coordinator. &#8220;It was the first beer of its kind in a six-pack 12 oz. can packaging&#8211;a game changer&#8211;and is so much fun to make. You could say we&#8217;re tickled pink that Sour Ros\u00e9 has gained so much attention.&#8221;<\/p>\n<p>\u201cThe beer is approachable, easy drinking yet complex, light sour beer,&#8221; adds Oberle.<\/p>\n<p><strong>(More: <a href=\"https:\/\/www.craftbeer.com\/craft-beer-muses\/strange-beer-names\" target=\"_blank\" rel=\"noopener noreferrer\">Stories Behind 10 Strange Beer Names<\/a>)<\/strong><\/p>\n<p>Urban South Brewery in New Orleans uses cranberry puree with a little peach juice for its Carp\u00e9 Ros\u00e9, a 5.5% ABV cider\/ale mix introduced last fall.<\/p>\n<p>\u201cIt helps us go a little deeper into demographics as we&#8217;re especially marketing it to women,\u201d explains Jacob Landry, Urban South founder and president.<\/p>\n<p>Marketing a beer to women allowed <a href=\"http:\/\/urbansouthbrewery.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Urban South<\/a> to expand sales by \u201cgoing deeper in our home territory rather than looking for business out of state,\u201d he says. Midge Howe, Urban South digital marketing and office administrator, echoes \u201cIt is a gateway to get people to drink beer&#8230;who only drink cocktails.\u201d<\/p>\n<p>Landry notes that, \u201cIf it looks like a beautiful ros\u00e9 wine in a glass and comes across very wine-like on the palate, we can target some non-traditional craft beer drinkers.\u201d<\/p>\n<p>Since it&#8217;s sold locally, it works year-round in New Orleans&#8217; humid southern climate, while in other parts of the country, you may think of ros\u00e9 beer as more of a summer concoction, he adds.<\/p>\n<h2>Ros\u00e9 Beers in Wine Country<\/h2>\n<p>In California Wine Country, grapes give ros\u00e9 beer its color and flavor. <a href=\"https:\/\/www.firestonebeer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Firestone Walker Brewing Company<\/a> of Paso Robles, California, lies right in the middle of wine territory; more than 250 wineries grow grapes in Firestone&#8217;s home San Luis Obispo County. Its flagship products include Rosalie, a beer made with a variety of local wine grapes, including Chardonnay, Sauvignon Blanc and a little Muscat \u201cwhich has a real interesting almost tropical aroma and flavor,\u201d Brewmaster Matt Brynildson explains. Firestone introduced Rosalie in 2018.<\/p>\n<p>\u201cWhen you get grapes in the mix\u201d the acidity level changes \u201cso there&#8217;s a real divide in how wine and beer play on the palate,\u201d Brynildson says.<\/p>\n<p><figure id=\"attachment_102334\" class=\"wp-caption aligncenter \"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-102334\" src=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20190515125205\/Rosalie-Closeup-Firestone-Walker-1200x700.jpg\" alt=\"rosalie ros\u00e9 beer firestone walker\" width=\"1200\" height=\"700\" srcset=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20190515125205\/Rosalie-Closeup-Firestone-Walker.jpg 1200w, https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20190515125205\/Rosalie-Closeup-Firestone-Walker-768x448.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-caption-text\">Firestone Walker released Rosalie, a ros\u00e9 beer, in 2018, made with local wine grapes. (Firestone Walker)<\/figcaption><\/figure><\/p>\n<p>Firestone, therefore, learned to carefully balance the types of grapes through trial and error. The California brewery also adds hibiscus flower, which brings out the color, since the brewer needed to use a lot of white grapes to get the right aroma and flavor and the beer doesn&#8217;t use other fruits that might give a pink hue. The amount of Rosalie the brewery makes is limited by the amount of grape juice available from the harvest, Brynildson says.<\/p>\n<p>\u201cIt is a real departure from anything we&#8217;ve made to this point,\u201d Brynildson says. \u201cWe&#8217;re in the middle of wine country, so it made sense to us. I suppose it\u2019s part of the ros\u00e9 trend or craze or whatever you want to call it. To us, it is a wine\/beer hybrid inspired by what is going on around us here.\u201d<\/p>\n<p><strong>(More: <a href=\"https:\/\/www.craftbeer.com\/breweries\/great-american-beer-bars-2019\" target=\"_blank\" rel=\"noopener noreferrer\">Great American Beer Bars 2019<\/a>)<\/strong><\/p>\n<p>Brynildson acknowledges Rosalie as mainly a summertime drink and the test will come this summer as to how well it goes over.<\/p>\n<p>\u201cFor me, it&#8217;s the perfect poolside crusher.\u201d Rosalie has about half the alcohol of a typical wine (5% ABV) and \u201cadding carbs leads to a refreshing drinkability,\u201d Brynildson says.<\/p>\n<p>Calicraft Brewing Company of Walnut Creek, California, adds cherries and raspberries to the grapes. After releasing a series of ros\u00e9 beers in the past&#8211;including a high-ABV Reserve Ros\u0117 similar to a dry barleywine&#8211;<a href=\"http:\/\/www.calicraft.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Calicraft<\/a> now offers six-packs of its sparkling Ros\u0117 Ale at a mid-range 6.5% ABV.<\/p>\n<blockquote><p>&#8220;We wanted to make the flavor of wine with the ABV of beer, more easy to drink.&#8221; Thomas Vo, Calicraft Brewing Co.<\/p><\/blockquote>\n<p>\u201cWe were thinking about the connection between malt beers and grape skins. But for the Ros\u0117 Ale, instead of the ABV of wine, we wanted to make the flavor of wine with the ABV of beer, more easy to drink,\u201d explains Thomas Vo, Calicraft marketing director and brewmaster.<\/p>\n<p>\u201cA lot of other ros\u00e9 beers use hibiscus color as part of it. For me, color has to be reflective of the flavor. It has to taste pink. It has to have those notes. Color is important but only if the flavor is there. Otherwise, you feel like you&#8217;re cheating the consumer,\u201d Vo says.<\/p>\n<h2>Long Before Ros\u00e9 Beer was Trendy \u2026<\/h2>\n<p>Grape beers don&#8217;t need to come from California. <a href=\"https:\/\/www.uplandbeer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Upland Brewing Company<\/a> of Bloomington, Indiana, works with the nearby Oliver Winery and Vineyards to create its Oak &amp; Ros\u00e9 barrel-aged fruited sour ale, a blend with a higher ABV (7%) than most ros\u00e9 beer. The brewery\/winery collaboration started about 13 years ago, long before the ros\u00e9 beer trend \u201cwhen we swapped a couple cases of beer for their spent wine barrels,\u201d explains Pete Batule, Upland COO and head of brewing operations.<\/p>\n<p>Upland used Oliver&#8217;s barrels to age beer. Later, Upland started experimenting with Oliver&#8217;s grapes. About two years ago, Upland started using the same grapes for its beer as Oliver does for ros\u00e9 wine: Chambourcin, a relatively new hybrid that grows well in Indiana.<\/p>\n<p><figure id=\"attachment_102333\" class=\"wp-caption aligncenter \"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-102333 size-large\" src=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20190515124942\/Upload-Brewing-Rose-Beers.jpg-1200x700.jpg\" alt=\"upland brewing ros\u00e9 beers\" width=\"1200\" height=\"700\" srcset=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20190515124942\/Upload-Brewing-Rose-Beers.jpg.jpg 1200w, https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20190515124942\/Upload-Brewing-Rose-Beers.jpg-768x448.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-caption-text\">Indiana&#8217;s Upland Brewing Co. has been making ros\u00e9 beers for more than a decade. (Upland Brewing)<\/figcaption><\/figure><\/p>\n<p><strong>(Related: <a href=\"https:\/\/www.craftbeer.com\/craft-beer-muses\/is-skunky-beer-this-summers-it-beer\" target=\"_blank\" rel=\"noopener noreferrer\">Is Skunky Beer This Summer\u2019s It Beer?<\/a>)<\/strong><\/p>\n<p>\u201cFor us, the color was really important but we wanted to make sure it had wine-like properties. We experimented with color to make sure it was right,\u201d Batule says. Upland and other brewers consider the pink color so important, they suggest enjoying ros\u00e9 beers in a stemmed glass to parallel the wine-drinking experience.<\/p>\n<p>Oak &amp; Ros\u00e9 consists of a combination of Upland&#8217;s base beer aged for a year, with the grape product aged three months. The combination leads to a higher ABV than most ros\u00e9 beer.<\/p>\n<p>\u201cFolks that enjoy wine like this as it blurs the line a little because it tastes like wine,\u201d Batule says.<\/p>\n<p>And it&#8217;s not only fruits and flowers that are adding to these beer&#8217;s ros\u00e9 wine qualities. Try Himalayan salt? <a href=\"http:\/\/www.hoofheartedbrewing.com\/\">Hoof Hearted Brewing<\/a> of Marengo, Ohio, brews a 5.5% ABV Ros\u00e9 Gos\u00e9, which gets its color and flavor from a blend of hibiscus, Himalayan pink sea salt and coriander. While a salty gose might not seem vinous, many traditional French examples of the wine are known to be savory, sometimes with a note of allspice.<\/p>\n<p>\u201cIt was definitely inspired by ros\u00e9 from France,\u201d Hoof Hearted Manager Andrew Dolan explains.<\/p>\n<p>\u201cCoriander gives it an earthy tone,\u201d Dolan adds.<\/p>\n<p><strong>(Find: <a href=\"https:\/\/www.craftbeer.com\/breweries\/find-a-us-brewery\" target=\"_blank\" rel=\"noopener noreferrer\">Breweries Near Me)<\/a><\/strong><\/p>\n<h2>Future of the Pink Beer Trend?<\/h2>\n<p>What is the future of ros\u00e9 beer?<\/p>\n<p>\u201cI don\u2019t see it being the new IPA or some giant movement of beers, but I think every time you come up with something a little new and it tastes good and looks good and is something people would want to have more than one of, you have some success,\u201d says Christopher Leonard, brewmaster and operations manager for <a href=\"http:\/\/www.hsbeer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Heavy Seas Beer<\/a> of Baltimore. Heavy Seas makes several pink beers but doesn&#8217;t call them ros\u00e9, though it could.<\/p>\n<p>\u201cIt is just another step in the innovative process for the world of craft beers,\u201d Leonard explains.<\/p>\n<p>And as the weather gets warmer, you\u2019ll likely see more of it around.<\/p>\n<p>As Shakespeare nearly penned: \u201cA ros\u00e9 by any other name would taste just as sweet.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While you won&#8217;t technically find a description for ros\u00e9 beers in style guidelines, brewers say the trendy summer style is helping them find a new audience.<\/p>\n","protected":false},"author":6652,"featured_media":102336,"sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"sticky_collection":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[4295],"class_list":["post-102313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-craft-beer-muses","tag-beer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trendy Ros\u00e9 Beers Reach a New 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