{"id":102691,"date":"2019-05-31T11:40:36","date_gmt":"2019-05-31T17:40:36","guid":{"rendered":"https:\/\/www.craftbeer.com\/?p=102691"},"modified":"2020-04-28T07:13:23","modified_gmt":"2020-04-28T13:13:23","slug":"shared-beer-name-puts-independent-brewer-at-odds-with-big-beer","status":"publish","type":"post","link":"https:\/\/www.craftbeer.com\/editors-picks\/shared-beer-name-puts-independent-brewer-at-odds-with-big-beer","title":{"rendered":"Shared Beer Name Puts Independent Brewer at Odds with Big Beer"},"content":{"rendered":"

No-Li Brewhouse, the small and independent craft brewery out of Spokane, Washington, has been brewing its award-winning <\/a>Born & Raised IPA since 2012. The beer\u2019s name alludes to the heritage of its contents, as all of the hops and barley used in the beer are harvested within 300 miles of their brewhouse. Now, Goose Island, the Chicago-based brewery owned by Anheuser Busch InBev, has released a beer with the same name.<\/p>\n

[newsletter_signup_box]<\/p>\n

As Josh Noel of the Chicago Tribune reports<\/a>, No-Li was first alerted to Goose\u2019s beer name due to some confusing Untappd check-ins. As a small, Washington-based brewer, No-Li\u2019s distribution footprint is relatively small and nowhere close to Chicago. So when their Born & Raised IPA, complete with a No-Li Brewhouse attribution, started popping on Untappd with a geolocation at Wrigley Field, the home of the Chicago Cubs, alarm bells started ringing for the No-Li team. They realized Goose Island had released a beer with the same name just a few weeks ago<\/a>. The beer, a Chicago-style cream ale, included artwork from local artists and a large Chicago marketing push.<\/p>\n

(Related: Independent Craft Brewers Have a Right to Compete with Megabrewers<\/a>)<\/strong><\/p>\n

With more than 7,000 breweries in the U.S., the process of naming and labeling new beers can often be an arduous, and duplicate beer names happen. Often times, brewers can resolve it through conversations and mutual agreements built on the shared sense of community that many craft brewers have with one another.<\/p>\n

No-Li\u2019s Marketing Manager Bill Powers notes that they\u2019ve encountered this issue before, albeit with other small craft breweries. In these previous situations, Powers says that both parties were able to work things out over a \u201chandshake agreement\u201d where the encroaching brewer would stop production of the beer in question after the brew cycle was complete or would rename their offering all-together if they planned to keep the beer in production.<\/p>\n

When it comes to Born & Raised, No-Li<\/a> is adamant that they are the rightful, sole owner of the name.<\/p>\n

“No-Li Brewhouse has been using the Born & Raised name since 2012 and it\u2019s been sold all across the country and recognized worldwide through international beer competitions,” Powers says.<\/p>\n

Goose Island says the beer and name reflects its own Chicago roots. The brewery has no plans to change the name or stop production of its new cream ale.<\/p>\n

\u201cWe\u2019ve been a part of the Chicago craft beer community for over 30 years, so it seemed fitting we name our Chicago-only cream ale \u2018Born + Raised\u2019 and work with local artists to create the unique tap handles,\u201d says Todd Ahsmann, the president of Goose Island Beer Co.<\/p>\n

(Travel: AirbnBeers: Breweries with Hotels, Inns, Camping and More<\/a>)<\/strong><\/p>\n

What happens now?<\/p>\n

“We\u2019d love to work with Goose Island and Anheuser-Busch and figure out a happy medium,\u201d Powers tells CraftBeer.com. \u201cNo matter how big a company you\u2019re working with on a disagreement, it\u2019s still about people working together, understanding each other\u2019s position. Hopefully looking at how we can be as a beer culture, not looking at what you can technically do, but how do we interact with others like they are our neighbors.\u201d<\/p>\n

Hopefully, the breweries are able to find that happy medium. Stay tuned.<\/p>\n","protected":false},"excerpt":{"rendered":"

Goose Island Releases a new beer named \u201cBorn and Raised.\u201d The problem? No-Li Brewhouse in Washington state has been making an IPA with the same name since 2012.<\/p>\n","protected":false},"author":6920,"featured_media":102701,"sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"sticky_collection":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[676],"tags":[],"class_list":["post-102691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editors-picks"],"acf":[],"yoast_head":"\nShared Beer Name Puts Independent Brewer at Odds with Goose Island<\/title>\n<meta name=\"description\" content=\"Goose Island Releases a new beer named \u201cBorn and Raised.\u201d The problem? 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