{"id":114088,"date":"2024-07-26T12:00:47","date_gmt":"2024-07-26T18:00:47","guid":{"rendered":"https:\/\/www.craftbeer.com\/?p=114088"},"modified":"2024-07-26T12:00:54","modified_gmt":"2024-07-26T18:00:54","slug":"buns-of-steel-why-every-brewery-taproom-has-that-chair","status":"publish","type":"post","link":"https:\/\/www.craftbeer.com\/full-pour\/buns-of-steel-why-every-brewery-taproom-has-that-chair","title":{"rendered":"Buns of Steel: Why Every Brewery Taproom Has *That* Chair"},"content":{"rendered":"

Last year, Cheyne and Erika Tessier, the married owners of Origin Beer Project<\/a>, took over the closed Beer on Earth taproom in Providence, Rhode Island. The space had solid bones, with a built-out bar and draught system, but the hand-me-down seating could make a chiropractor cringe.<\/p>\n

\u201cAny available spot was a stool,\u201d Cheyne says of the array of butt-numbing, backless metal seats.<\/p>\n

\u201cI\u2019d rather stand than sit in one for an extended period of time,\u201d Erika says.<\/p>\n

When the previous taproom tenant asked to sell the stools, \u201cwe were like, \u2018Abso-[bleep-ing]-lutely. Sell them and get them out of here,\u2019\u201d Erika says. She instead bought faux-rattan arm chairs, her attempt to break the \u201cstrange chokehold\u201d that the metal chairs and stools hold on the industry.<\/p>\n

If you\u2019ve visited a bar, restaurant, or taproom in the 21st century, there\u2019s a near-certainty that you\u2019ve sat in some version of The Chair. The metal industrial seating comes in a rainbow of colors, with holes in the seat and cross beams to awkwardly rest feet. The back, if there is one, barely bests a bed of nails for comfort.<\/p>\n

\u201cThey\u2019re too tiny for regular human heinies and aggressively uncomfortable, as if they\u2019re daring you to actually sit on them,\u201d says Niko Tonks, head brewer of Little Thistle Brewing<\/a> in Rochester, Minnesota.<\/p>\n

The Chair has become the shaker pint<\/a> of taproom furniture: ubiquitous, affordable, stackable, easy to clean, and largely unloved. No one is excited to sit in The Chair. But there is rarely an option, like a taproom with all IPAs on tap. The Chair keeps proliferating, too. In an average year, restaurant supply company WebstaurantStore.com<\/a> will sell around 10,000 versions of The Chair from Lancaster Table & Seating.<\/a> How did such polarizing seating rear up at taprooms?<\/p>\n

Nearly Century-Old European Lineage<\/h2>\n

Every object has an origin. In 1927, designer Xavier Pauchard founded the French manufacturing company Tolix<\/a>, using galvanized steel\u2014it\u2019s dipped in molten zinc to thwart corrosion and rust\u2014to create outdoor furniture. The company designed the first version of the Chaise A in 1934<\/a>, and in time it became staple seating at French caf\u00e9s and bistros, the chair\u2019s seat holes permitting easy drainage on rainy days. (In 1956, the company released a more stackable version that endures today.)<\/p>\n

Today, a single Tolix Chaise A costs more than $500. Knockoff stools and chairs might cost around $30 to $35 each or <\/a>cheaper when bought in bulk<\/a>. For cash-strapped breweries and beverage companies getting off the ground, the price is right to outfit a spacious taproom.<\/p>\n

Mark Oberle, owner and mead maker at Meadiocrity Mead<\/a> in San Marcos, California, outfitted his taproom with upward of 60 chairs. Low cost trumped lumbar support. \u201cI\u2019d love to have more custom comfortable chairs, but when you\u2019re buying that many items, the price adds up,\u201d he says.<\/p>\n

As Jeff Smith worked to open LUKI Brewery<\/a> in Arvada, Colorado, costs for brewing infrastructure, draught system, and taproom buildout kept increasing, decreasing the available cash for tables and seating. After the construction dust cleared, \u201cwe just wanted to get open and start serving beer\u2014for as cheap as possible,\u201d Smith says. \u201cWe jumped on WebstaurantStore.com<\/a>, searched \u2018stools,\u2019 and our eyes went to the cheapest one, which is our friend the metal stool.\u201d<\/p>\n

Brewing and drinking beer can be messy business, and taproom floors are sticky expanses of spilled beer. The ability to stack and move the lightweight seating is another compelling sales pitch as \u201cyou\u2019re going to be mopping the floors,\u201d says Kyle Kensrue, account executive, brewery solutions, for Next Glass<\/a> and former director of operations at Randolph Beer<\/a> in New York City.<\/p>\n

Like kegs, the seating \u201cjust kind of gets thrown around. They\u2019re just going to get trashed over time because hopefully your taproom is busy enough.\u201d<\/p>\n

Industrial Look. Taproom Design<\/h2>\n

Drinking fresh IPAs served in an industrial-park taproom can still feel like the pinnacle of beer consumption. The sleek and stark Tolix-style seating harkens back to the mid-20th century and looks terrific in taprooms set-dressed in brick walls, Edison light bulbs, and exposed piping.<\/p>\n

\u201cI like vintage-looking things, and to me the stool looks like it could have been in my great-grandfather\u2019s workshop,\u201d says Dan Endicott, owner of Forest & Main Brewing<\/a> in Ambler, Pennsylvania.<\/p>\n

\"forest
Forest & Main Taproom Interior<\/figcaption><\/figure>\n

Forest & Main has two locations in Ambler, both with different seating requirements. The British-inspired Pub is a cozy room to drink cask ale while sitting in mismatched chairs bought from thrift and antique shops, or gifted from customers. \u201cThey\u2019re awesome, but they also break all the time and have to be glued back quite often,\u201d Endicott says. \u201cAnd we\u2019re always worried about someone hurting themselves.\u201d<\/p>\n

The fear is well-founded. One of the brewery\u2019s wooden stools broke, and the brewery was nearly taken to court over the incident. Forest & Main\u2019s sleeker Ambler taproom, which opened in late 2022, features Tolix-style stools in an eye-catching green that echoes a saison bottle. \u201cThey\u2019re the best-looking stools that you can find online that are structurally sound and not completely hideous,\u201d Endicott says.<\/p>\n

A taproom\u2019s purpose is to sell as many beverages as possible, and more accommodating seating might boost sales. The core craft beer demographic is aging, \u201cand people want to be comfortable in a nice environment,\u201d says Andrew Said Thomas, founder of Halftone Spirits<\/a>, a Brooklyn distillery that shares a taproom with Finback Brewery<\/a>. The main space is outfitted with a variety of backed chairs from minimalist furniture company Article. \u201cYou want butts in seats for as long as possible.\u201d<\/p>\n

While working at a beer bar in Portland, Oregon, Richard LaRue regularly fielded complaints about The Chair. \u201cPeople were like, \u2018How am I supposed to have more than two beers and sit in this chair?\u2019\u201d says LaRue, now the general manager at Recluse Brew Works<\/a> in Washougal, Washington. The brewery opened in December with cushioned chairs and stools that encourage lingering while playing games and sipping pints of German-style Pilsners. \u201cBeing comfortable is an important part of that,\u201d LaRue says.<\/p>\n

Taproom seating can also deliver whimsy and delight, such as the swivel stools used at New Realm Brewing<\/a>\u2019s Auburn, Alabama, location. \u201cI can\u2019t believe how often people comment on how nice it is to spin on our stools,\u201d says Drew Kostic, head brewer and general manager. Taproom guests are often reminded of old-school McDonald\u2019s stools. \u201cThere is an innate level of childhood comfort that comes with being able to spin on a stool.\u201d<\/p>\n

The Chair isn\u2019t going anywhere. The maligned furniture is, for better or worse, permanently entrenched in America\u2019s taproom firmament, destined to be passed down to successive generations of breweries. The married duo of brewer Whitney Burnside and chef Doug Adams opened Grand Fir Brewing<\/a> in the former West Coast Grocery space in Portland, Oregon, inheriting plenty of the notorious chairs and stools.<\/p>\n

\"Old
Grand Fir Brewing Taproom Interior<\/em><\/figcaption><\/figure>\n

\u201cWe didn\u2019t have the money to buy new chairs, so that\u2019s what we\u2019re stuck with,\u201d Adams says.<\/p>\n

The Chair might break your back, but seating alone won\u2019t break a brewery\u2019s business.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Chair has become the shaker pint of taproom furniture: ubiquitous, affordable, stackable, easy to clean, and largely unloved.<\/p>\n","protected":false},"author":7582,"featured_media":114091,"sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"sticky_collection":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"98901,87696,104498,99092,28408,88364","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[4812],"tags":[],"class_list":["post-114088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-full-pour"],"acf":[],"yoast_head":"\nBuns of Steel: Why Every Brewery Taproom Has *That* Chair - CraftBeer.com<\/title>\n<meta name=\"description\" content=\"The Chair has become the shaker pint of taproom furniture: ubiquitous, affordable, stackable, easy to clean, and largely unloved.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.craftbeer.com\/full-pour\/buns-of-steel-why-every-brewery-taproom-has-that-chair\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buns of Steel: Why Every Brewery Taproom Has *That* Chair\" \/>\n<meta property=\"og:description\" content=\"The Chair has become the shaker pint of taproom furniture: ubiquitous, affordable, stackable, easy to clean, and largely unloved.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.craftbeer.com\/full-pour\/buns-of-steel-why-every-brewery-taproom-has-that-chair\" \/>\n<meta property=\"og:site_name\" content=\"CraftBeer.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CraftBeers\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-26T18:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-26T18:00:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240726105311\/mediocrity-mead-taproom-1200x630-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joshua M. 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Bernstein","author_link":"https:\/\/www.craftbeer.com\/author\/joshb"},"featured_image_thumbnail_url":"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240726105311\/mediocrity-mead-taproom-1200x630-1-600x400.jpg","_links":{"self":[{"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/posts\/114088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/users\/7582"}],"replies":[{"embeddable":true,"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/comments?post=114088"}],"version-history":[{"count":5,"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/posts\/114088\/revisions"}],"predecessor-version":[{"id":114101,"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/posts\/114088\/revisions\/114101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/media\/114091"}],"wp:attachment":[{"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/media?parent=114088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/categories?post=114088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/tags?post=114088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}