{"id":114491,"date":"2025-04-17T09:24:42","date_gmt":"2025-04-17T15:24:42","guid":{"rendered":"https:\/\/www.craftbeer.com\/?p=114491"},"modified":"2025-04-17T09:24:44","modified_gmt":"2025-04-17T15:24:44","slug":"pouring-a-new-path-stories-from-the-na-beer-boom","status":"publish","type":"post","link":"https:\/\/www.craftbeer.com\/full-pour\/pouring-a-new-path-stories-from-the-na-beer-boom","title":{"rendered":"Pouring a New Path: Stories from the NA Beer Boom"},"content":{"rendered":"

At one time, the concept of a non-alcoholic beer would have been an oxymoron or a joke. Now it\u2019s one of the fastest-growing segments in the brewing world\u2014and it\u2019s showing no signs of slowing down. Yet while non-alcoholic (NA) beer\u2019s proponents are thrilled at its sudden surge in popularity, they\u2019re not entirely sure why it\u2019s happening now. In short, everybody is wondering: Who is drinking non-alcoholic beer \u2026 and why?<\/em><\/p>\n

Producer, writer, and NA beer enthusiast Jenny Allison<\/a> set out to find answers. Formerly a devoted beer drinker, she quit drinking in 2020 and transitioned into the world of NA craft beer. Assuming that most NA beer drinkers weren\u2019t fully avoiding alcohol (a correct assumption), she was curious to know which specific life paths, motives, and desires had led so many people to the same non-alcoholic shelves and menus.<\/p>\n

The episode features stories from an array of voices, including an event producer in NYC who throws wild alcohol-free parties, a pro mountain biker in Utah, a retired beer aficionado in LA, and more, all of whom help shine a light on this rapidly growing, yet still largely unknown, group of people.<\/p>\n

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