{"id":77219,"date":"2017-02-23T09:00:37","date_gmt":"2017-02-23T16:00:37","guid":{"rendered":"https:\/\/www.craftbeer.com\/?p=77219"},"modified":"2019-08-30T04:24:00","modified_gmt":"2019-08-30T10:24:00","slug":"two-brothers-brewing-built-stubborn-streak-dream","status":"publish","type":"post","link":"https:\/\/www.craftbeer.com\/featured-brewery\/two-brothers-brewing-built-stubborn-streak-dream","title":{"rendered":"Two Brothers Brewing: Built on a Stubborn Streak and a Dream"},"content":{"rendered":"

Twenty years ago, Two Brothers Brewing didn\u2019t operate four establishments, nor could it boast countless domestic and international brewing awards. The brewery<\/a> certainly didn\u2019t play host to 10,000 attendees at a summer festival. Back then, Jason and Jim Ebel, co-founders and the brothers behind the name, had nothing more than a few beer samples, a stubborn streak and a dream.<\/p>\n

Jason Ebel sought to transform that dream into a reality by lugging the beer in his small car to a Chicago bar. The car\u2019s trunk was too tiny to fit the beer, so he had to strap it into the seats, which forced his wife to sit in the back. But, the discomfort would all be worth it because once the bar operator drank Jason\u2019s beer, he would buy it and the process of building a brewery would ensue\u00a0\u2014 at least that was the hope.<\/p>\n

\"Two
Jason and Jim Ebel celebrate 20 years in brewing. (Credit: Two Brothers Brewing)<\/figcaption><\/figure><\/p>\n

 <\/p>\n

The bar operator took one sip and promptly said, \u201cNope.\u201d<\/p>\n

\u201cI always joke, if I weren’t so stubborn or stupid, I would have quit years ago. There were so many days I should have quit,\u201d Jason explains. \u201cBut I just always wanted this to work, and I had such a passion … I couldn\u2019t let it go. And now 20 years later, I am so glad that I was that stubborn.\u201d<\/p>\n

The stubbornness drove him back to the bar until he eventually won over the owner.<\/p>\n

(MORE: Brewpubs and Breweries Making Great Beer and Pizza<\/a><\/strong>)<\/p>\n

It\u2019s Not About the Money at Two Brothers Brewing<\/h3>\n

The 20-year journey from brush-off to craft brewing stalwart has included multiple GABF<\/a> medals and World Cup wins. The Two Brothers brand has also grown to include coffee, dining and spirits, but the beer remains front and center. They\u2019ve opened three Chicago locations and another in Scottsdale, Arizona. Along the way, Two Brothers rejuvenated a historic railroad roundhouse (constructed in 1856) and repurposed a 1910 bakery into a beacon of craft culture that is aptly named \u201cThe Craftsman.\u201d<\/p>\n

Two Brothers remains family owned and staunchly independent. It persists in being faithful to the comradery craft beer is so well-known for.<\/p>\n

\u201cIt\u2019s always been a fraternal business \u2026 always willing to help each other,\u201d Jason says. \u201cWe believe in that.”<\/p>\n

\u201cI don\u2019t care about the extra dollars. I care about making great beer, and doing things the right way.\u201d ~Jason Ebel<\/p><\/blockquote>\n

Dedicated to quality, community and sustainability, Jason says he refuses to skimp on resources for the sake of profit.<\/p>\n

\u201cSustainability is not cheap,\u201d he says. \u201cWe always try to do it the right way, we think, whether it\u2019s spending five times more for something to be made in the U.S. or buying top-of-the-line ingredients. It gets tougher as the business grows, but we want to lead the business in the right direction. I don\u2019t care about the extra dollars. I care about making great beer, and doing things the right way.\u201d<\/p>\n

Two Brothers Brewing strives to create the best product possible, rather than attempt to become the biggest-selling brewery.<\/p>\n

\u201cWe have always had a slow, methodical growth pace on purpose. To me, it\u2019s a very calculated…when wholesalers from new markets call, we often say, \u2018not yet.’\u201d In fact, Jason still writes every brewing recipe and actively participates in every level of quality control, just as he did 20 years ago.<\/p>\n

\"Two
Two Brothers Brewing hosts the Summer Festival. (Credit: Two Brothers Brewing)<\/figcaption><\/figure><\/p>\n

(BEER TRAVEL:\u00a0A Beer Lover’s Walkable Guide to Downtown Los Angeles<\/a><\/strong>)<\/p>\n

Always Pushing to Create Something New<\/h3>\n

Ebel says what he\u2019s seen change in recent years are beer consumers. Millennials have always had craft beer available to them, and he says their perspective is different from those who remember the days before its emergence.<\/p>\n

\u201cThe difference in young adults and those who have been around a while presents a brewing challenge, for sure. But we have always been about pushing the envelope and embracing innovation,\u201d he explains. \u201cFor example, we produced our first sour 11 years ago. We have our special divisions program and they are always experimenting. It\u2019s great.\u201d<\/p>\n

Even when it comes to craft staples, Two Brothers seeks to be innovative. Ebel says a great example is the brewery\u2019s new Pinball Pale Ale, a beer he says \u201chas more hops than anything we\u2019ve ever made\u201d \u2013 yet isn\u2019t overly bitter.<\/p>\n

(LEARN: Beer 101 Course<\/a><\/strong>)<\/p>\n

\u201cThis beer pushes the envelope in creativity. We don\u2019t add any hops during boil, everything happens in the whirlpool, or later,\u201d he says. \u201cThe aroma is absolutely incredible.\u201d<\/p>\n

Two Brothers will also introduce an IPA with a hop that\u2019s just about to come into the market \u2014 the Denali hop \u2014 which Jason explains is \u201clike pineapple meets pine and citrus. They are some of the coolest hops I\u2019ve smelled in a while.\u201d<\/p>\n

Even after two decades of pushing that envelope, you can tell Ebel doesn\u2019t plan to sit back and put the next 20 years on auto-pilot.<\/p>\n

\u201cI can\u2019t help but think about all the cool stuff we can do in the next 10 years or beyond,\u201d Ebel says. \u201cAlthough, if my kids take over the business, they might be annoyed at all the dumb stuff dad did [laughter].\u201d<\/p>\n

I doubt that. It would appear that good beer, “crazy”\u00a0dreams and a stubborn streak worked awfully well for the Ebels.<\/p>\n","protected":false},"excerpt":{"rendered":"

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