{"id":97926,"date":"2018-11-12T12:54:43","date_gmt":"2018-11-12T19:54:43","guid":{"rendered":"https:\/\/www.craftbeer.com\/?p=97926"},"modified":"2019-03-18T09:26:06","modified_gmt":"2019-03-18T15:26:06","slug":"great-divides-third-annual-national-yeti-awareness-week","status":"publish","type":"post","link":"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week","title":{"rendered":"Great Divide\u2019s Third Annual National Yeti Awareness Week Highlighted by The Imperial Yeti Cheers"},"content":{"rendered":"

DENVER \u2013\u2013 <\/strong>For the third year running, Great Divide Brewing Co. will celebrate National Yeti Awareness Week the third week of November. This annual campaign to promote awareness and increase believers will run November 12th<\/sup> through the 18th<\/sup>, culminating in National Yeti Day on November 16th<\/sup>.<\/p>\n

New this year will be The Imperial Yeti Cheers, a nationwide toast to the Yeti. Believers across the country are encouraged to raise a glass on Thursday, November 15 at 7pm, local time, in honor of this magical and harmless creature and share the moment on social media with #YetiCheers.<\/p>\n

\u201cWe\u2019re pretty confident that most people are aware of the Yeti these days,\u201d said Great Divide marketing manager, Matt Sandy, \u201cbut, unfortunately, he is often characterized as a loner on the fringes of reality. What people don\u2019t realize is that the Yeti is actually the party starter of the Himalayas. So we came up with a way to capture the convivial spirit of this mythical beast: The Imperial Yeti Cheers.\u201d \"Beer<\/a><\/p>\n

National Yeti Awareness Week will get rolling on Monday, November 12 with specialty Yeti tappings at both Great Divide locations. On Tuesday, November 13, both taprooms will host a \u201ckeep the glass\u201d night featuring a commemorative Yeti drinking vessel.<\/p>\n

Special Yeti tappings will continue throughout the week including never before poured variants such as Chocolate Cherry Yeti, S\u2019Mores Yeti and Maple Pecan Yeti. The Barrel Bar will feature unique, one-off Yeti firkins on Thursday and Friday.<\/p>\n

On Friday, November 16th from 2:00 p.m. to 10:00 p.m. the Barrel Bar will host a National Yeti Day celebration with prizes given away every hour between 3:00pm and 8:00pm, the most coveted prize being a Yeti branded Timbuk2 backpack (sign-up for the drawings begins at 2PM and you must be present to win). The Yeti Cave will return from 5:30-8:30pm. Attendees will have the opportunity to get a picture with the Yeti in his rustic-chic abode and enjoy Yeti floats featuring a Yeti-infused ice cream from Sweet Cow paired with a specialty Yeti firkin. New and limited Yeti merchandise will be available for purchase, and the bar will feature more than 10 different Yeti variants on draft.<\/p>\n

Join the movement and become a Yeti believer by visiting www.YetiAwareness.com<\/a>. While there, enter to win a Yeti Awareness Giveaway Packaged featuring a Yeti Cooler, Outdoor Tech Bluetooth Speaker, Yeti Yoga Mat, Spank the Yeti game, and various Yeti merchandise. Follow Great Divide on Instagram (@greatdividebrew<\/a>) to have a shot at winning your own Yeti costume!<\/p>\n

For promotional pictures or hi-res imagery, check the Yeti Tool Kit<\/a>.<\/p>\n

About\u200b \u200bGreat\u200b \u200bDivide\u200b \u200bBrewing\u200b \u200bCompany<\/strong><\/p>\n

Founded in 1994, Great Divide Brewing Company is one of the most decorated breweries in America, recognized for brewing some of the globe\u2019s most balanced yet assertive and flavorful beers. These beers have landed an impressive amount of acclaim, earning 18 Great American Beer Festival Medals, five World Beer Cup Awards and 14 spots on Beer Advocate’s “Top Rated Beers: Colorado” (2015). Here at Great Divide, Bold Character isn\u2019t just a catchphrase. It\u2019s the philosophy behind what we brew, how we think and what we believe. For more information visit www.greatdivide.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

For the third year running, Great Divide Brewing Co. will celebrate National Yeti Awareness Week the third week of November. <\/p>\n","protected":false},"author":5956,"featured_media":97925,"sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"sticky_collection":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[487],"tags":[],"class_list":["post-97926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brewery-news"],"acf":[],"yoast_head":"\nGreat Divide\u2019s Third Annual National Yeti Awareness Week<\/title>\n<meta name=\"description\" content=\"For the third year running, Great Divide Brewing Co. will celebrate National Yeti Awareness Week the third week of November.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Great Divide\u2019s Third Annual National Yeti Awareness Week Highlighted by The Imperial Yeti Cheers\" \/>\n<meta property=\"og:description\" content=\"For the third year running, Great Divide Brewing Co. will celebrate National Yeti Awareness Week the third week of November.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week\" \/>\n<meta property=\"og:site_name\" content=\"CraftBeer.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CraftBeers\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-12T19:54:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-18T15:26:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20181109104916\/Yeti-Cheers3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matt Sandy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@craftbeerdotcom\" \/>\n<meta name=\"twitter:site\" content=\"@craftbeerdotcom\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week\"},\"author\":{\"name\":\"Matt Sandy\",\"@id\":\"https:\/\/www.craftbeer.com\/#\/schema\/person\/03b9900ae534a9c5d6128564b13c2da9\"},\"headline\":\"Great Divide\u2019s Third Annual National Yeti Awareness Week Highlighted by The Imperial Yeti Cheers\",\"datePublished\":\"2018-11-12T19:54:43+00:00\",\"dateModified\":\"2019-03-18T15:26:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week\"},\"wordCount\":541,\"commentCount\":2,\"image\":{\"@id\":\"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20181109104916\/Yeti-Cheers3.jpg\",\"articleSection\":[\"Beer and Breweries\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week\",\"url\":\"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week\",\"name\":\"Great Divide\u2019s Third Annual National Yeti Awareness Week\",\"isPartOf\":{\"@id\":\"https:\/\/www.craftbeer.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20181109104916\/Yeti-Cheers3.jpg\",\"datePublished\":\"2018-11-12T19:54:43+00:00\",\"dateModified\":\"2019-03-18T15:26:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.craftbeer.com\/#\/schema\/person\/03b9900ae534a9c5d6128564b13c2da9\"},\"description\":\"For the third year running, Great Divide Brewing Co. will celebrate National Yeti Awareness Week the third week of November.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week#primaryimage\",\"url\":\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20181109104916\/Yeti-Cheers3.jpg\",\"contentUrl\":\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20181109104916\/Yeti-Cheers3.jpg\",\"width\":2000,\"height\":1333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.craftbeer.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Great Divide\u2019s Third Annual National Yeti Awareness Week Highlighted by The Imperial Yeti Cheers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.craftbeer.com\/#website\",\"url\":\"https:\/\/www.craftbeer.com\/\",\"name\":\"CraftBeer.com\",\"description\":\"Celebrating the Best of American Beer\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.craftbeer.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.craftbeer.com\/#\/schema\/person\/03b9900ae534a9c5d6128564b13c2da9\",\"name\":\"Matt Sandy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.craftbeer.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/660ac78874d146b8fb1afdf788d34af2ee4e7be700690bbbd29745cbff8b8083?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/660ac78874d146b8fb1afdf788d34af2ee4e7be700690bbbd29745cbff8b8083?s=96&d=mm&r=g\",\"caption\":\"Matt Sandy\"},\"description\":\"Matt Sandy, a self-proclaimed \u201cBeer Gadabout\u201d and Certified Beer Server, has been enjoying beer since he was of legal drinking age. Having been born across the pond where \u201clegal drinking age\u201d is a relative term, let\u2019s just say he washed down a shandy or two while still in short pants. He has written about beer for the Philadelphia Inquirer, The Growler, Paste Magazine, Parachute by MapQuest, Denver Off the Wagon, Dear Denver and AXS.com. He currently resides in the beer mecca of Denver.\",\"url\":\"https:\/\/www.craftbeer.com\/author\/matt_sandy\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Great Divide\u2019s Third Annual National Yeti Awareness Week","description":"For the third year running, Great Divide Brewing Co. will celebrate National Yeti Awareness Week the third week of November.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week","og_locale":"en_US","og_type":"article","og_title":"Great Divide\u2019s Third Annual National Yeti Awareness Week Highlighted by The Imperial Yeti Cheers","og_description":"For the third year running, Great Divide Brewing Co. will celebrate National Yeti Awareness Week the third week of November.","og_url":"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week","og_site_name":"CraftBeer.com","article_publisher":"https:\/\/www.facebook.com\/CraftBeers\/","article_published_time":"2018-11-12T19:54:43+00:00","article_modified_time":"2019-03-18T15:26:06+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20181109104916\/Yeti-Cheers3.jpg","type":"image\/jpeg"}],"author":"Matt Sandy","twitter_card":"summary_large_image","twitter_creator":"@craftbeerdotcom","twitter_site":"@craftbeerdotcom","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week#article","isPartOf":{"@id":"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week"},"author":{"name":"Matt Sandy","@id":"https:\/\/www.craftbeer.com\/#\/schema\/person\/03b9900ae534a9c5d6128564b13c2da9"},"headline":"Great Divide\u2019s Third Annual National Yeti Awareness Week Highlighted by The Imperial Yeti Cheers","datePublished":"2018-11-12T19:54:43+00:00","dateModified":"2019-03-18T15:26:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week"},"wordCount":541,"commentCount":2,"image":{"@id":"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week#primaryimage"},"thumbnailUrl":"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20181109104916\/Yeti-Cheers3.jpg","articleSection":["Beer and Breweries"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week","url":"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week","name":"Great Divide\u2019s Third Annual National Yeti Awareness Week","isPartOf":{"@id":"https:\/\/www.craftbeer.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week#primaryimage"},"image":{"@id":"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week#primaryimage"},"thumbnailUrl":"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20181109104916\/Yeti-Cheers3.jpg","datePublished":"2018-11-12T19:54:43+00:00","dateModified":"2019-03-18T15:26:06+00:00","author":{"@id":"https:\/\/www.craftbeer.com\/#\/schema\/person\/03b9900ae534a9c5d6128564b13c2da9"},"description":"For the third year running, Great Divide Brewing Co. will celebrate National Yeti Awareness Week the third week of November.","breadcrumb":{"@id":"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week#primaryimage","url":"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20181109104916\/Yeti-Cheers3.jpg","contentUrl":"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20181109104916\/Yeti-Cheers3.jpg","width":2000,"height":1333},{"@type":"BreadcrumbList","@id":"https:\/\/www.craftbeer.com\/news\/brewery-news\/great-divides-third-annual-national-yeti-awareness-week#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.craftbeer.com\/"},{"@type":"ListItem","position":2,"name":"Great Divide\u2019s Third Annual National Yeti Awareness Week Highlighted by The Imperial Yeti Cheers"}]},{"@type":"WebSite","@id":"https:\/\/www.craftbeer.com\/#website","url":"https:\/\/www.craftbeer.com\/","name":"CraftBeer.com","description":"Celebrating the Best of American Beer","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.craftbeer.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.craftbeer.com\/#\/schema\/person\/03b9900ae534a9c5d6128564b13c2da9","name":"Matt Sandy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.craftbeer.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/660ac78874d146b8fb1afdf788d34af2ee4e7be700690bbbd29745cbff8b8083?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/660ac78874d146b8fb1afdf788d34af2ee4e7be700690bbbd29745cbff8b8083?s=96&d=mm&r=g","caption":"Matt Sandy"},"description":"Matt Sandy, a self-proclaimed \u201cBeer Gadabout\u201d and Certified Beer Server, has been enjoying beer since he was of legal drinking age. Having been born across the pond where \u201clegal drinking age\u201d is a relative term, let\u2019s just say he washed down a shandy or two while still in short pants. He has written about beer for the Philadelphia Inquirer, The Growler, Paste Magazine, Parachute by MapQuest, Denver Off the Wagon, Dear Denver and AXS.com. He currently resides in the beer mecca of Denver.","url":"https:\/\/www.craftbeer.com\/author\/matt_sandy"}]}},"featured_image_src":"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20181109104916\/Yeti-Cheers3.jpg","featured_image_src_square":"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20181109104916\/Yeti-Cheers3.jpg","author_info":{"display_name":"Matt Sandy","author_link":"https:\/\/www.craftbeer.com\/author\/matt_sandy"},"featured_image_thumbnail_url":"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20181109104916\/Yeti-Cheers3.jpg","_links":{"self":[{"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/posts\/97926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/users\/5956"}],"replies":[{"embeddable":true,"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/comments?post=97926"}],"version-history":[{"count":0,"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/posts\/97926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/media\/97925"}],"wp:attachment":[{"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/media?parent=97926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/categories?post=97926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.craftbeer.com\/wp-json\/wp\/v2\/tags?post=97926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}