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	<title>April Pishna, Author at CraftBeer.com</title>
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		<title>Surprise! Not Everyone Who Works in Beer Quits Their Day Job</title>
		<link>https://www.craftbeer.com/craft-beer-muses/surprise-not-everyone-who-works-in-beer-quits-their-day-job</link>
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		<dc:creator><![CDATA[April Pishna]]></dc:creator>
		<pubDate>Fri, 01 Nov 2019 14:05:25 +0000</pubDate>
				<category><![CDATA[Craft Beer Muses]]></category>
		<category><![CDATA[Breweries]]></category>
		<guid isPermaLink="false">https://www.craftbeer.com/?p=105688</guid>

					<description><![CDATA[<p>We often think of entrepreneurs as risk-takers. In reality, the ones who play it safe by keeping their day jobs have a better chance of succeeding in the long run, according to a pair of researchers who tracked entrepreneurs for more than a decade. Their study found that fledgling business owners who kept their day [&#8230;]</p>
<p>The post <a href="https://www.craftbeer.com/craft-beer-muses/surprise-not-everyone-who-works-in-beer-quits-their-day-job">Surprise! Not Everyone Who Works in Beer Quits Their Day Job</a> appeared first on <a href="https://www.craftbeer.com">CraftBeer.com</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>We often think of entrepreneurs as risk-takers. In reality, the ones who play it safe by keeping their day jobs have a better chance of succeeding in the long run, according to a pair of researchers who tracked entrepreneurs for more than a decade. Their study found that fledgling business owners <a href="https://www.inc.com/melanie-curtin/should-you-quit-your-day-job-this-study-of-over-5000-entrepreneurs-has-a-surprising-answer.html">who kept their day jobs</a> were 33 percent less likely to fail compared to the people who quit their jobs while trying to start a new business.</p>
<p>Brewery owners are entrepreneurs in every sense. They are changing the world one beer and one community at a time with their dedication to an industry that values collaboration over competition.</p>
<p>“We’re a new kind of capitalism with a different perspective on the end game,” Charlie Papazian, founder of the Association of Brewers and past president of the Brewers Association (publishers of CraftBeer.com), told <a href="https://www.entrepreneur.com/article/246093">Entrepreneur.com</a>. “We&#8217;ve found a way to be in business and enjoy it. A lot of people are flabbergasted by the camaraderie, the sharing among competitors.”</p>
<p><strong>(More: <a href="https://www.craftbeer.com/editors-picks/jobs-stable-growth-headline-2018-craft-beer-growth-report" target="_blank" rel="noopener noreferrer">Jobs, Stable Growth Headline 2018 Craft Beer Growth Report</a>)</strong></p>
<p>Working two jobs may sound like a drag (even if one is a craft beer job) &#8212; but when we talked to brewers who have kept their day jobs, we found they have a refreshing point-of-view on work, life, and the tightrope topic of work-life-balance.</p>
<p><figure id="attachment_106073" class="wp-caption alignright "><img fetchpriority="high" decoding="async" class="wp-image-106073 size-full" src="https://cdn.craftbeer.com/wp-content/uploads/20191029082845/Woods-Boss-Chad-Moore_900x900.jpg" alt="Chad Moore | Woods Boss" width="900" height="900" srcset="https://cdn.craftbeer.com/wp-content/uploads/20191029082845/Woods-Boss-Chad-Moore_900x900.jpg 900w, https://cdn.craftbeer.com/wp-content/uploads/20191029082845/Woods-Boss-Chad-Moore_900x900-768x768.jpg 768w, https://cdn.craftbeer.com/wp-content/uploads/20191029082845/Woods-Boss-Chad-Moore_900x900-250x250.jpg 250w, https://cdn.craftbeer.com/wp-content/uploads/20191029082845/Woods-Boss-Chad-Moore_900x900-600x600.jpg 600w" sizes="(max-width: 900px) 100vw, 900px" /><figcaption class="wp-caption-text">Chad Moore of Woods Boss Brewing</figcaption></figure></p>
<h2>Day Job: IT Specialist</h2>
<p>Chad Moore, along with business partner Jordan Fink, opened Denver’s <a href="https://www.woodsbossbrewing.com">Woods Boss</a> in 2017. They accomplished a majority of their planning while both of them were traveling separately in different countries.</p>
<p>Chad works about 30 hours per week as the brewery’s business operations guru, while still holding down a 40-hour-plus work week as a business operations manager in the IT field. Asking him why he chose to open a brewery and still work another job, he tells us, “It was decided from the beginning that I would not take any payment from the brewery in the start-up phase so we could put as much money back into the brewery as possible. It just seemed like the right thing to do.”</p>
<p>He does dream of the day when he can support himself, his wife, and his dog, from the sole income of the brewery.</p>
<p>On work-life balance, Chad says: “I can&#8217;t help but to laugh at this one because it is a never-ending battle in my life.” He is learning to trust the systems at the brewery. He also says having a supportive wife is key.</p>
<hr class="”simple”" />
<p><figure id="attachment_106074" class="wp-caption alignright "><img decoding="async" class="wp-image-106074 size-full" src="https://cdn.craftbeer.com/wp-content/uploads/20191029083331/Soul-Squared-April-Pishna-author-and-Jay-Shambo_900x900.jpg" alt="Jay Shambo | Soul Squared" width="900" height="900" srcset="https://cdn.craftbeer.com/wp-content/uploads/20191029083331/Soul-Squared-April-Pishna-author-and-Jay-Shambo_900x900.jpg 900w, https://cdn.craftbeer.com/wp-content/uploads/20191029083331/Soul-Squared-April-Pishna-author-and-Jay-Shambo_900x900-768x768.jpg 768w, https://cdn.craftbeer.com/wp-content/uploads/20191029083331/Soul-Squared-April-Pishna-author-and-Jay-Shambo_900x900-250x250.jpg 250w, https://cdn.craftbeer.com/wp-content/uploads/20191029083331/Soul-Squared-April-Pishna-author-and-Jay-Shambo_900x900-600x600.jpg 600w" sizes="(max-width: 900px) 100vw, 900px" /><figcaption class="wp-caption-text">Jay Shambo of Soul Squared Brewing</figcaption></figure></p>
<h2>Day Jobs: High School Teacher, Excavating Business Manager, Farmer</h2>
<p>Colorado’s <a href="https://soulsquaredbrewing.com">Soul Squared</a> originated on a family farm in 2015 where Jay Shambo and his business partners Aaron and Mary Gray began one of the first Community Supported Agricultural programs with craft beer.</p>
<p>All three continue to work day jobs. Aaron runs an excavating business. Mary helps with the brewery’s books and both work to keep up the family farm. Jay teaches high school literature. He was quick to mention how his students inspire him: “I’m supposed to be the expert. I’m not, but let’s go figure it out. But that’s the same thing in the craft beer industry. You use your resources to learn. Teaching is the same way, you can’t just follow a formula.”</p>
<p>Jay and his family love to go skiing, and the ability to create time for those moments is what keeps his life balanced. When asked about running the brewery full-time and no longer teaching, Jay laughed. It seems he has created the space to love both.</p>
<p><strong>(More: <a href="https://www.craftbeer.com/featured-brewery/brewer-honors-grandfathers-legacy-as-wwii-navajo-code-talker" target="_blank" rel="noopener noreferrer">Brewer Honors Grandfather’s Legacy as WWII Navajo Code Talker</a>)</strong></p>
<hr class="”simple”" />
<p><figure id="attachment_106076" class="wp-caption alignright "><img decoding="async" class="wp-image-106076 size-full" src="https://cdn.craftbeer.com/wp-content/uploads/20191029084236/Green-Bus-Jason-Sledd_900x900.jpg" alt="Jason Sledd | Green Bus" width="900" height="900" srcset="https://cdn.craftbeer.com/wp-content/uploads/20191029084236/Green-Bus-Jason-Sledd_900x900.jpg 900w, https://cdn.craftbeer.com/wp-content/uploads/20191029084236/Green-Bus-Jason-Sledd_900x900-768x768.jpg 768w, https://cdn.craftbeer.com/wp-content/uploads/20191029084236/Green-Bus-Jason-Sledd_900x900-250x250.jpg 250w, https://cdn.craftbeer.com/wp-content/uploads/20191029084236/Green-Bus-Jason-Sledd_900x900-600x600.jpg 600w" sizes="(max-width: 900px) 100vw, 900px" /><figcaption class="wp-caption-text">Jason Sledd of Green Bus Brewing</figcaption></figure></p>
<h2>Day Jobs: Pricing Analyst, IT Specialist</h2>
<p>“Don’t do it. It’ll ruin the hobby. You won’t ever be able to drink beer.” Jason Sledd did not follow this advice from friend and fellow brewer, Dan Perry, co-owner at Straight to Ale Brewing in Huntsville, Alabama. After meeting business partner Carey Huff through a homebrew club, the two opened <a href="https://www.facebook.com/GreenBusBrewing/">Green Bus</a> in 2016. By keeping the brewery small, Jason still enjoys making and drinking beer.</p>
<p>Carey and Jason both work full-time jobs outside of the brewery. While much of Carey’s day job as an IT guy can be done on a computer at the brewery, Jason goes to work every day as a pricing analyst with a defense contractor, and then gets to brew at night. Thinking about brewing full time and quitting his day job is a bit daunting. He likes where he is now.</p>
<p>“Not having to do it to survive but being lucky enough to have something that pays the bills and allows creativity &#8230;” Jason says. “I don’t feel like I have to do this.”</p>
<p>Now that’s balance.</p>
<hr class="”simple”" />
<p><figure id="attachment_106077" class="wp-caption alignright "><img loading="lazy" decoding="async" class="wp-image-106077 size-full" src="https://cdn.craftbeer.com/wp-content/uploads/20191029084815/Kettle-and-Spoke-Patrick-Mulcahy_900x900.jpg" alt="Patrick Mulcahy | Kettle and Spoke" width="900" height="900" srcset="https://cdn.craftbeer.com/wp-content/uploads/20191029084815/Kettle-and-Spoke-Patrick-Mulcahy_900x900.jpg 900w, https://cdn.craftbeer.com/wp-content/uploads/20191029084815/Kettle-and-Spoke-Patrick-Mulcahy_900x900-768x768.jpg 768w, https://cdn.craftbeer.com/wp-content/uploads/20191029084815/Kettle-and-Spoke-Patrick-Mulcahy_900x900-250x250.jpg 250w, https://cdn.craftbeer.com/wp-content/uploads/20191029084815/Kettle-and-Spoke-Patrick-Mulcahy_900x900-600x600.jpg 600w" sizes="auto, (max-width: 900px) 100vw, 900px" /><figcaption class="wp-caption-text">Patrick Mulcahy of Kettle and Spoke Brewing</figcaption></figure></p>
<h2>Day Job: Geologist</h2>
<p>Both Patrick Mulcahy and his business partner Paul Sink had been homebrewing for around 15 years when they met through Boulder entrepreneurs. They eventually rented a space together and <a href="https://kettle-and-spoke-brewery.business.site">Kettle &amp; Spoke Brewery</a> opened in Boulder in December 2016.</p>
<p>Patrick continues to work a 40 hour work week as a senior geologist&#8211;more out of necessity than passion. His future plans include transitioning from a geologist to solely operating the brewery, offering environmental consulting services on the side.</p>
<p>When it comes to work-life balance, Patrick’s immediate response is: “Family is first.” With three daughters under four, and a wife who constantly supports his business goals, this is a must. “Keep yourself in check. Don’t get too wrapped up into it and stressed out. It takes devotion and grit.”</p>
<p><a href="https://www.craftbeer.com/breweries/find-a-us-brewery" target="_blank" rel="noopener noreferrer"><strong>(Find: A Brewery Near Me)</strong></a></p>
<hr class="”simple”" />
<p><figure id="attachment_106078" class="wp-caption alignright "><img loading="lazy" decoding="async" class="wp-image-106078 size-full" src="https://cdn.craftbeer.com/wp-content/uploads/20191029085250/Old-121-Karla-and-Brett-Zahrte_900x900.jpg" alt="Karla and Brett Zahrte | Old 121" width="900" height="900" srcset="https://cdn.craftbeer.com/wp-content/uploads/20191029085250/Old-121-Karla-and-Brett-Zahrte_900x900.jpg 900w, https://cdn.craftbeer.com/wp-content/uploads/20191029085250/Old-121-Karla-and-Brett-Zahrte_900x900-768x768.jpg 768w, https://cdn.craftbeer.com/wp-content/uploads/20191029085250/Old-121-Karla-and-Brett-Zahrte_900x900-250x250.jpg 250w, https://cdn.craftbeer.com/wp-content/uploads/20191029085250/Old-121-Karla-and-Brett-Zahrte_900x900-600x600.jpg 600w" sizes="auto, (max-width: 900px) 100vw, 900px" /><figcaption class="wp-caption-text">Brett and Karla Zahrte of Old 121 Brewing</figcaption></figure></p>
<h2>Day Job: Financial Analyst</h2>
<p>When one door closes, another opens. That is what happened this past spring for Karla Zahrte and her husband, Brett, when a brewery in their  neighborhood in Lakewood, Colorado, went up for sale, making the decision to open <a href="https://old121brewhouse.com">Old 121</a> an easy one since Brett had been in the brewing industry for years prior, originally starting in packaging and manufacturing with Coors. The two decided that Brett would work full time both as a brewer and owner, and Karla would keep her day job as a financial analyst.</p>
<p>She would take on additional business and financial duties at the brewery along with some taproom hours for an additional 15-ish hours per week. Along with a new brewery, they also have a one-year-old child. Parenting both definitely has its challenges.</p>
<p>Having a passion for the brewing industry and the financial world, Karla would like to eventually be working equally at both positions. “They offer different professional and personal rewards that are valuable to me,” she says.</p>
<p>She recognizes that both the brewery and her family are a team effort and graciously asks for and accepts help: “Being honest about stress and asking for help in prioritizing takes the whole world off of the shoulders of one person,” she explains. “Having a day job isn&#8217;t so bad when you get to help create beer after hours. Your daytime co-workers will always think you&#8217;ve got the coolest job.’”</p>
<hr class="”simple”" />
<p><figure id="attachment_106079" class="wp-caption alignright "><img loading="lazy" decoding="async" class="wp-image-106079 size-full" src="https://cdn.craftbeer.com/wp-content/uploads/20191029085513/Omaha-Brewing-Doc-and-Stephanie-Lee_900x900.jpg" alt="Robert &quot;Doc&quot; and Stephanie Lee | Omaha Brewing" width="900" height="900" srcset="https://cdn.craftbeer.com/wp-content/uploads/20191029085513/Omaha-Brewing-Doc-and-Stephanie-Lee_900x900.jpg 900w, https://cdn.craftbeer.com/wp-content/uploads/20191029085513/Omaha-Brewing-Doc-and-Stephanie-Lee_900x900-768x768.jpg 768w, https://cdn.craftbeer.com/wp-content/uploads/20191029085513/Omaha-Brewing-Doc-and-Stephanie-Lee_900x900-250x250.jpg 250w, https://cdn.craftbeer.com/wp-content/uploads/20191029085513/Omaha-Brewing-Doc-and-Stephanie-Lee_900x900-600x600.jpg 600w" sizes="auto, (max-width: 900px) 100vw, 900px" /><figcaption class="wp-caption-text">Robert &#8220;Doc&#8221; and Stephanie Lee of Omaha Brewing</figcaption></figure></p>
<h2>Day Job: Dentist</h2>
<p>Robert (aka Doc) and Stephanie Lee wanted to leave a legacy for their family and their small-town community and decided a brewery on their farm was the way to start.</p>
<p>With an original plan of opening a winery (and future plans to still do so), Doc came to the realization that it took a lot less time to brew beer than have viable grapes. “It’s gonna take seven to 10 years before the grapes mature, and I think it only takes two weeks to make a beer.” Those were the deciding words that got Omaha Brewing off the ground.</p>
<p>While Stephanie works full-time at the brewery, Doc is a dentist.</p>
<p>“That’s how we built this brewery. One tooth at a time,” Doc says, laughing.</p>
<hr class="”simple”" />
<p><figure id="attachment_106080" class="wp-caption alignright "><img loading="lazy" decoding="async" class="wp-image-106080 size-full" src="https://cdn.craftbeer.com/wp-content/uploads/20191029085717/Stones-Throw-Ian-Beard_900x900.jpg" alt="Ian Beard | Stones Throw" width="900" height="900" srcset="https://cdn.craftbeer.com/wp-content/uploads/20191029085717/Stones-Throw-Ian-Beard_900x900.jpg 900w, https://cdn.craftbeer.com/wp-content/uploads/20191029085717/Stones-Throw-Ian-Beard_900x900-768x768.jpg 768w, https://cdn.craftbeer.com/wp-content/uploads/20191029085717/Stones-Throw-Ian-Beard_900x900-250x250.jpg 250w, https://cdn.craftbeer.com/wp-content/uploads/20191029085717/Stones-Throw-Ian-Beard_900x900-600x600.jpg 600w" sizes="auto, (max-width: 900px) 100vw, 900px" /><figcaption class="wp-caption-text">Ian Beard of Stones Throw Brewing</figcaption></figure></p>
<h2>Day Jobs: Architect, Court Investigator</h2>
<p>“You don’t open up a brewery to make beer. You can do that at home. You open up a brewery to sell beer.” Ian Beard and his three business partners, Theron Cash, Brad McLaurin and Shawn Tobin, came together to open a brewery to make and sell hand-crafted, creative beer.</p>
<p>When <a href="http://www.stonesthrowbeer.com">Stone’s Throw</a> opened in Little Rock, Arkansas, in 2011, all four partners were also working day jobs. As of 2014, Theron, a former airline pilot, and Ian, a former museum employee, now only work at the brewery. Currently, Brad keeps his day job as an architect and Shawn as an investigator for the federal court system. Asking Theron, also the brewer, if he misses his day job as a pilot, he says, “Not one day!”</p>
<p>Balance for them is community. They agree that brewing and owning a brewery is a lot of work, but as Ian states, “This is where (our customers) touch the outside world. We’ve developed a family.”</p>
<p><strong>(Related: <a href="https://www.craftbeer.com/beercation-destination/form-function-brewery-visits-with-an-architect" target="_blank" rel="noopener noreferrer">Form &amp; Function: Brewery Visits with an Architect</a>)</strong></p>
<hr class="”simple”" />
<p><figure id="attachment_106081" class="wp-caption alignright "><img loading="lazy" decoding="async" class="wp-image-106081 size-full" src="https://cdn.craftbeer.com/wp-content/uploads/20191029090437/Lazarus-Christian-Cryder_900x900.jpg" alt="Christian Cryder | Lazarus Brewing" width="900" height="900" srcset="https://cdn.craftbeer.com/wp-content/uploads/20191029090437/Lazarus-Christian-Cryder_900x900.jpg 900w, https://cdn.craftbeer.com/wp-content/uploads/20191029090437/Lazarus-Christian-Cryder_900x900-768x768.jpg 768w, https://cdn.craftbeer.com/wp-content/uploads/20191029090437/Lazarus-Christian-Cryder_900x900-250x250.jpg 250w, https://cdn.craftbeer.com/wp-content/uploads/20191029090437/Lazarus-Christian-Cryder_900x900-600x600.jpg 600w" sizes="auto, (max-width: 900px) 100vw, 900px" /><figcaption class="wp-caption-text">Christian Cryder is the founder of Lazarus Brewing Co. in Austin, Texas.</figcaption></figure></p>
<h2>Day Job: Pastor</h2>
<p>Christian Cryder, current owner of <a href="http://www.lazarusbrewing.com">Lazarus Brewing Co</a>. in Austin, Texas, was involved in the nonprofit world prior to brewing. Nonprofits often need fundraisers. His was no different. Teaming up with Big Sky Brewing Company in Missoula, Montana, both a beer and revelation was made. Because of this community and collaboration to help others through craft beer, a brewery was born. And faith restored.</p>
<p>&#8220;If the brewery doesn’t go well, we can pray. <a href="https://www.craftbeer.com/craft-beer-muses/connecting-communities-churches-craft-breweries">If the church doesn’t go well, we can drink</a>,&#8221; he says. Christian fell in love with the community that surrounds beer. Not wanting to stop being a pastor, he is now both a brewery owner and runs a small church out of his home.</p>
<p>He sees the value in both communities and embraces his roles of family and community member as well as brewery owner and pastor. He reminds us that some of history’s most revered brewers were people of faith: “There wouldn’t be a craft beer revolution in America today if there hadn’t been a thousand years of monks brewing beer.”</p>
<p>Christian sees beer as a way of bringing people together. He sees church in the same light.</p>
<hr class="”simple”" />
<h2>Finding Balance</h2>
<p>These brewing entrepreneurs who keep their day jobs remind me of what Shane Dillon, author and travel, said on the <a href="https://zerototravel.com/time-for-travel/">Zero to Travel</a> podcast: &#8220;By doing different things in your life, you&#8217;re making your life longer. If you work the same job for 40 years and every week looks more or less the same, have you lived 40 years or did you just live the one week?”</p>
<p>Working two jobs still may not sound like something you want to pursue, but the brewers who pull double shifts tell me that having both in their lives, along with family support, often leads them to the balance many people want to find.</p>
<p>The post <a href="https://www.craftbeer.com/craft-beer-muses/surprise-not-everyone-who-works-in-beer-quits-their-day-job">Surprise! Not Everyone Who Works in Beer Quits Their Day Job</a> appeared first on <a href="https://www.craftbeer.com">CraftBeer.com</a>.</p>
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		<title>The French Broad River and Her Brews</title>
		<link>https://www.craftbeer.com/craft-beer-muses/the-french-broad-river-and-her-brews</link>
					<comments>https://www.craftbeer.com/craft-beer-muses/the-french-broad-river-and-her-brews#comments</comments>
		
		<dc:creator><![CDATA[April Pishna]]></dc:creator>
		<pubDate>Fri, 22 Mar 2019 14:05:09 +0000</pubDate>
				<category><![CDATA[Craft Beer Muses]]></category>
		<category><![CDATA[Beer Travel]]></category>
		<guid isPermaLink="false">https://www.craftbeer.com/?p=100407</guid>

					<description><![CDATA[<p>The French Broad River, which winds its way through Asheville, North Carolina, is a central figure in the city’s craft beer community.</p>
<p>The post <a href="https://www.craftbeer.com/craft-beer-muses/the-french-broad-river-and-her-brews">The French Broad River and Her Brews</a> appeared first on <a href="https://www.craftbeer.com">CraftBeer.com</a>.</p>
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										<content:encoded><![CDATA[<p>Water. It gives us life. We need it, want it and desire it. We play in it and fear it. It quenches our thirst, cools us down and rejuvenates us. More importantly, <a href="https://www.craftbeer.com/craft-beer-muses/water-beer-lifeblood">it gives us beer</a>.</p>
<p>[newsletter_signup_box]</p>
<p>Asheville, North Carolina, is home to arguably the <a href="https://blog.nationalgeographic.org/2017/01/01/what-the-river-knows-french-broad-river-asheville-north-carolina/">third oldest river</a> in the world, the French Broad River. The city ranks first in the highest amount of craft breweries per capita, according to <a href="https://finance.yahoo.com/news/best-cities-beer-drinkers-2018-120029127.html">Yahoo Finance</a> – and it’s also leading the way when it comes to the people that care about its water. But it hasn’t always been that way.</p>
<h2>From Dump Site to Destination</h2>
<p>Before Asheville and the French Broad River became the thriving destination community it is today, there were <a href="https://www.ourstate.com/french-broad-river/">years of neglect</a> which turned the river’s banks into <a href="https://www.ourstate.com/french-broad-river/">dump sites</a> instead of nature sites. Age old industrial companies used its resources with no regard to future impact. Remnants of factory days long gone – twisted metal, rotting tires and decaying automobiles – made sure that this river was not a place of beauty.</p>
<p>In the late ‘70s and early ‘80s, after the federal government first began enforcing clean air and water acts, one of the earliest entities to focus on the river, the French Broad River Foundation, merged into what is now <a href="https://riverlink.org">RiverLink</a>. This nonprofit solely focuses on the conservation of the French Broad River and its watershed. RiverLink’s founding director, Karen Cragnolin, didn’t even know there was a river in Asheville when she first arrived here in the mid-1980s. The river was not a destination. In fact, Asheville <a href="https://mountainx.com/opinion/realizing-the-full-value-of-our-rivers-and-green-spaces/">historian Dr. Milton Ready called it</a> “Asheville’s answer to Bangladesh — the poorest, most forgotten and neglected part of our city.”</p>
<p>With the help of these groups and others, an ever-increasing collaborative population, and a burgeoning art and brewing community rising up along her banks, the French Broad is no longer seen as the ugly duckling. Her beauty entwined its way into the soul of a new <a href="https://www.craftbeer.com/walk-this-way/walk-way-beer-lovers-guide-asheville-south-slope">Asheville</a>, the one we have come to know and love today.</p>
<p>(<strong>TRAVEL: <a href="https://www.craftbeer.com/tag/beer-travel">Plan Your Next Beercation</a></strong>)</p>
<h2>Zillicoah Taps into History</h2>
<p><figure id="attachment_101082" class="wp-caption alignright "><img loading="lazy" decoding="async" class="wp-image-101082 size-full" src="https://cdn.craftbeer.com/wp-content/uploads/20190320155334/Zillicoah-beertender.jpg" alt="" width="500" height="756" /><figcaption class="wp-caption-text">Located just north of town, Zillicoah Beer Co. sits along the French Broad River. (Zillicoah Beer Co.)</figcaption></figure></p>
<p>The booming economy of craft breweries is taking full advantage of the river and its value. One of those breweries, <a href="https://www.craftbeer.com/news/beer-release/zillicoah-beer-company-turns-one">Zillicoah</a>, specializing in open-fermented farmhouse ales and lagers, understands how her care impacts the economy. Located north of town, Zillicoah utilizes the river well. As tourists float down the French Broad’s swells, patrons at Zillicoah enjoy entertainment and views at an outdoor space right on the river’s banks.</p>
<p>Sipping on a smoked <a href="https://www.craftbeer.com/styles/german-style-helles">helles lager</a>, Helles on Fire, I found myself at the bar chatting up the beertender, curious about the name Zillicoah. Right next to me was a friendly history buff, Les Reker. Director at the Rural Heritage Museum in Mars Hill, just outside of Asheville, he graciously took over the conversation. Expecting a brief explanation, I was thrilled to get a comprehensive history lesson of the French Broad and her environment.</p>
<p>“When the Cherokee arrived, [the French Broad] was already ancient,” Reker says. “It will always be here. Except for the impact of increased tourism, a mere 10 or 20 years of breweries have not had a significant impact on the French Broad River itself, in the great scheme of things, compared to all of the industrial plants that used to be located right along its shores.”</p>
<p>The Cherokees called this sacred expanse of water above Asheville “Zillicoah.”</p>
<p>“The river, or ‘Long Man,’ was always believed to be sacred, and the practice of ‘going to water’ for purification and other ceremonies was at one time very common,” Reker says.</p>
<p>(<strong>VISIT: <a href="https://www.craftbeer.com/breweries/find-a-us-brewery">Find a U.S. Brewery</a></strong>)</p>
<h2>Brewing for the Broad</h2>
<p>Keeping in line with RiverLink and Cherokee traditions to conserve the beauty of the area, <a href="https://www.newbelgium.com/Sustainability/Community/PolicyandIndustry">New Belgium</a> has joined forces with conservation companies and policy efforts such as Beverage Industry Environmental Roundtable, Brewers for Clean Water and the Natural Resources Defense Council and American Sustainable Business Council, to name a few.</p>
<p><a href="https://www.sierranevada.com/sustainability-map/mills-river/">Sierra Nevada’s Mills River</a> location not only teamed up with RiverLink throughout the initial building process, but they continue to conserve water and work at keeping it clean through several methods, including using permeable pavers, onsite wastewater treatment and rainwater cisterns. These tactics, along with many more, helped Sierra Nevada become the first production brewery to earn a platinum certification for Leadership in Energy and Environmental Design (LEED) in 2016.</p>
<p><a href="https://www.outsideonline.com/2192686/these-four-breweries-are-making-your-beer-less-guilt-inducing">Oskar Blues</a> has been focused on conservation since day one when they canned their first craft brew in 2002. They continue to be leaders today by utilizing tools to lower their beer to water ratio along with working with local farmers to address the large amounts of wastewater that naturally occurs with brewing.</p>
<p><figure id="attachment_101081" class="wp-caption alignnone "><img loading="lazy" decoding="async" class="size-full wp-image-101081" src="https://cdn.craftbeer.com/wp-content/uploads/20190320154523/Archetype-brewing-Steven-and-Erin.jpg" alt="" width="800" height="535" srcset="https://cdn.craftbeer.com/wp-content/uploads/20190320154523/Archetype-brewing-Steven-and-Erin.jpg 800w, https://cdn.craftbeer.com/wp-content/uploads/20190320154523/Archetype-brewing-Steven-and-Erin-768x514.jpg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /><figcaption class="wp-caption-text">Archetype Brewing is teaming up with <a href="https://thecollider.org/conferences/climate-city-expo/">Climate City Expo</a> to brew a beer with a focus on water quality. (Archetype Brewing)</figcaption></figure></p>
<p>Sally Tanner, marketing guru at <a href="https://www.archetypebrewing.com">Archetype Brewing</a>, where their focus lies in yeast, experimentation and open fermentation, is excited to see where these breweries can take Asheville. “The saturation works for us in that people visit Asheville on &#8216;beer vacations.’” There’s also a lot of sharing of resources between breweries. Archetype, along with Twin Leaf Brewing, will also be teaming up with <a href="https://thecollider.org/conferences/climate-city-expo/">Climate City Expo</a>, which highlights climate solutions and business opportunities, by brewing a beer with a focus on water quality.</p>
<p>Collaboration and community go hand in hand when it comes to craft breweries. It is nothing different when it comes to the people that tirelessly work to keep the French Broad something of value, including Hartwell Carson, the <a href="https://mountaintrue.org/waters/french-broad-riverkeeper/">French Broad RiverKeeper</a> working with MountainTrue, a local conservation organization. The 2019 French Broad Riverkeeper Beer Series is in the works and will include several breweries releasing special brews (to be announced soon) along with a community-wide river cleanup.</p>
<p>(<strong>READ: <a href="https://www.craftbeer.com/featured-brewery/bear-republic-sustainable-brewing-in-the-heart-of-wine-country">Sustainable Brewing in the Heart of Wine Country</a></strong>)</p>
<h2>The Future of the French Broad</h2>
<p>It doesn’t stop with cleaning up the river – there is another plan in the works to connect the French Broad with its community. An in-stream wave park is planned for the French Broad as part of a collaborative project between RiverLink and Woodfin Greenway and Blueway Project.</p>
<p>Over the river and through the woods, we found ourselves at <a href="http://www.twinleafbrewery.com">Twin Leaf Brewery</a> on Asheville’s South Slope, a small brewery that boasts beers such as a black tea saison and an oatmeal cookie brown ale. Owner and head brewer Tim Weber had a few thoughts on the plans for these French Broad.</p>
<p>“I think the wave park is going to really help the area,” he said. “The more [the river] is cleaned up and the more green space will also help bring in more folks.”</p>
<p>The practice of building community through craft beer is something to keep alive, and keeping Asheville’s French Broad River healthy is a pivotal part of the city’s magic.</p>
<p>The post <a href="https://www.craftbeer.com/craft-beer-muses/the-french-broad-river-and-her-brews">The French Broad River and Her Brews</a> appeared first on <a href="https://www.craftbeer.com">CraftBeer.com</a>.</p>
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